CRRC’s Media-Monitoring Project: TV Coverage of the Election Campaigns

How do the Georgian media frame political information for its viewers? This was an especially relevant question during the lead-up to the May 30th local elections, and a subject of much public debate. To add greater insight to this debate, CRRC-Georgia, at the UNDP and European Delegation’s request, carried out a media-monitoring project of Georgia’s six major television channels.

Five weeks before and one week after the May 30th local government and Tbilisi mayoral elections, CRRC monitored the six TV channels – the Georgian Public Broadcaster, Rustavi 2, Kavkasia, Maestro, Imedi, and Real TV – and produced a media-monitoring report comprising of quantitative and qualitative elements.

In the quantitative section, factors such as the tone of coverage of each candidate and party, and the ratio of direct and indirect speech for candidates within the allocated time were measured. Meanwhile, in the qualitative part, components such as hidden advertisements, objective vs. neutral coverage, and black public relations were evaluated, among others.

Full access to both the quantitative results and the final report can be found on the UNDP’s website.

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