Accurate Data for Strategic Business Decisions
Strengthen assumptions and ideas with data: 20 years of scientific experience now working for your business.
Do you want to understand how your brand is positioned in the market? What potential does your new product have before it goes on sale? Or are you planning to expand your business into new markets? In a rapidly changing market, wrong decisions are costly. The World Bank, international funds, and other global organizations rely on our data to inform their decisions in the region.
CRRC-Georgia offers βgold standardβ research tailored to commercial needs.
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Services
I. Product and Concept Testing
Do you need a realistic evaluation of your product?
Donβt risk your budget on intuition alone. We test real sales scenarios before product launch. To do so, we rely on the highest scientific standards, including Randomized Controlled Trials (RCTs) and Conjoint Analysis, among other methods, which simulate consumer choice.
What we study:
- Price, packaging, design, advertising, communications, messaging, and more.
Result: Objective data showing exactly which strategies will deliver maximum profit.
II. Brand Health Measurement
Do you want to understand your businessβs true position in the market?
What we study:
- KPI Indices: Awareness (Top-of-Mind), loyalty (NPS), customer satisfaction (CSAT), and market perceptions.
- U&A Research: Evaluation of brand usage and consumer attitudes.
- Barrier Analysis: Where and why potential customers drop out of the sales process (Customer Journey).
- Brand Tracking Survey: Monthly, quarterly, or annual assessment of brand positioning.
Result: The βmarket pulseβ – a live measure of how consumers behave and where sales are being lost.
III. Digital Ecosystem and Competitor Analysis
Do you want to know where your competitors are spending their money? – what are their advertising strategies and investments?
What we study:
- Advertising Strategy: Using transparency data from Meta (Facebook/Instagram) and Google to identify competitorsβ budget allocation and messaging.
- Share of Voice: Who dominates the digital space and how big is your brand’s share in overall communication?
Result: A complete picture of competitorsβ campaigns and advertising strategies, helping you plan an effective counter-strategy.
IV. Service Quality Assessment
Do you need reliable information about service quality?
With a network of over 200 specialists, we assess service quality anywhere in Georgia.
What we study:
- Facility Monitoring: assessing compliance with service standards (including through Mystery Shopping methodology).
- B2B Benchmarking: Comparing your service quality with competitors and industry leaders.
Result: A detailed analysis of service quality that provides an objective picture and helps you gain a competitive advantage.
V. High-Value Segmentation (Women’s Market Share)
Women make up more than 50% of the market and control the majority of household purchases. Are you speaking their language?
We have the regionβs most comprehensive experience in researching womenβs purchasing power.
What we study:
- Buying Behavior: Womenβs priorities, decision-making processes, and key motivators across product categories.
- Niche Opportunities: Identifying new products that precisely meet the expectations of female consumers.
Result: Targeted communication strategies and increased sales within an influential market segment.
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VI. Business Omnibus
Do you need answers quickly and affordably?
Add your questions to our regular national survey.
Receive nationally representative data at a budget-friendly price.
VII. Training for Your Business
Do you want to strengthen your teamβs analytical skills?
We offer practical, results-oriented training courses in data collection and analysis – both pre-designed programs and fully customized trainings tailored to your business.
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Data Collection Methods
We offer a full range of data collection tools, allowing us to adapt methodology to your budget and timeline:
π± CAPI (face-to-face interviews using tablets): For complex questionnaires and regional coverage where internet access is limited.
π CATI (telephone surveys): For fast, nationwide surveys.
π CAWI (online panels): For quick and cost-effective surveys of internet users.
π£ _In-depth interviews, focus groups: For deeper understanding of consumer behavior and motivation.
π΅οΈ Mystery Shopping: For real-world assessment of service quality.
π§ͺ Survey and laboratory experiments: To test strategy, messages, or products before decision-making.
π A/B Testing: For comparing marketing campaigns, digital products, and communication elements.
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Why CRRC?
Scientific approach to business: We provide valid and reliable data. Our research is based on international ESOMAR standards and multi-level quality control. If data is not flawless, we do not use it.
Business Intelligence: Our goal is to turn data into a growth strategy for your business. We do not limit ourselves to numbers alone – we provide analysis-based practical recommendations and profitable solutions tailored to your business.
Nationwide coverage: Your customers are not only in central Tbilisi. Our interviewers work across all regions of Georgia, including mountainous, remote, areas and ethnic minority communities. With us, the market picture is always full-scale.
20 years of historical context: We donβt look at a current snapshot alone. Our archived data allows us to analyze changes in peopleβs behavior and public attitudes over time.
