How Supply fails Demand | Pots of Honey
From: Hans Gutbrod
I really liked the honey, but I think you'd market it more effectively if you sell it in small doses. The 1.5 Litre pot that I bought last year (or even the year before?) is still sitting in my apartment, and I am still scraping it...
I think if you sell it in 250g jars, maybe with a small cute label, for 6 GEL, with 1 GEL going towards the charity your husband runs, you'd have even more uptake.
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I've sold small jars in the past at the Christmas bazaar, but it's really not worth our time, not to mention the mess. We have 2 tons of honey this year! If you'd like 2 half-liter jars, I can do that.
So effectily Anna (not her real name) is trying to solve her problem of 2 tons, rather than my problem of how
to consume that honey.
At least as important, Anna is cutting herself off from a natural extra market: honey as a nice gift in and from Georgia. A small, well-labelled glass of honey works well, it's a present that anyone would like to give and receive. Conversely, who will schlepp 1 liter pots anywhere?
These giant pots of honey to me are emblematic of why supply so often fails to meet demand. Sweetness undesired, at least in that shape and form. No wonder, then, that you still have so much foreign honey lining local super-market shelves. I sometimes even wonder whether these little stories and lessons are not at least as important in characterizing the business malaise than the larger economic explanations.
Any other instances you have come across? Any suggestions for how we could measure this phenomenon?
In terms of the business findings, CRRC's Media Survey (undertaken in September/October 2009) generated extensive data that is available to help media make good business decisions. One recent presentation, summarized here, focused on showing the diversity of data that is available.
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