Home appliances in the South Caucasus: Purchasing trends, 2000-2013
Analysis of the time of purchase of these household appliances in Georgia shows growth in purchases from 2000 until 2008, followed by a decline that may be connected to the 2008 world economic crisis. In 2010, the purchases increased and then dropped again in 2011. In 2012, air conditioner purchases increased, while washing machine purchases dropped and refrigerator purchases remained stable. Less air conditioners and automatic washing machines were purchased in 2013.
Note: In 2001 and 2002, approximately the same shares of households purchased refrigerators, washing machines and air conditioners in Georgia.
Azerbaijan was also affected by the world economic crisis. However, GDP per capita continued to increase after 2009, while purchases of household appliances decreased. A possible explanation here might be that the GDP growth in Azerbaijan is connected to natural gas and oil sales. Hence it most likely reaches economic elites and less so the general population and its purchasing power.
To sum up, there are still many households in the region who do not own certain household appliances e.g., automatic washing machines and air conditioners. Residents of the capitals are better equipped with these appliances than people living outside the capitals.
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