Study of Consumer Drivers in Meat and Dairy Sub-sectors in Georgia

Country: Georgia
Funder: Mercy Corps
Dates: June 2010 - November 2010
Project objective: The main research objective is to study the Georgian consumer knowledge, awareness, demands and purchasing practices with regards to quality, safety and hygiene in dairy and meat products. CRRC will be also monitoring the response of retailers to these demands.
Research design: 7 Focus groups in Tbilisi and Samtskhe-Javakheti; 12 in-depth retailer interviews.
Output: Focus Group Report (ENG); PowerPoint Presentation (GEO).